I bought the Marie Claire this weekend, partly because shiny shiny magazine that I can’t say no to, and partly because Kate Middleton is on the cover. I flipped through it and enjoyed it’s shininess, and then I went on Twitter..
And found out that people are raging because Marie Claire never really did a shoot with Kate. They put Photoshopped “Fan Art Tribute” pictures in the magazine, using images of her like a cut-out dress-up doll for South African designers. Which, cool idea, but no. Fun if she did it or agreed to it, but now it just feels, no.
Marie Claire writer, Marisa Crous, defends the piece saying:
“We were so inspired by her fairytale wedding and her life as a modern-day princess, which is why we elected Kate Middleton as our cover star for the August issue, but upon closer inspection, the cover is — much like her life — more fantasy than reality. The cover is actually a hyper-real illustration of Kate, meant to be a fan art tribute to fashion’s new royal icon.”
I can’t decide if it was brilliant or stupid. It’s no-doubt been good for getting their name out. Fashion sites allll over the world, including the big ones, are talking about this “royal trickery” as The Great Kate Debate. Marie Claire SA is loving it though, and has released their own statement about it, encouraging readers to tweet their views with the hashtag #MCKate
As cool as it is, I’d prefer it as a clever school assignment or an art exhibition questioning the media. This doesn’t feel classy or shiny or Marie Claire at all.
What do you think?